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They say best things come in small packages, and we’re proving that myth! You’ll think you’ve gone to Wonderland when you see the bite-sized, edible, Kawaii confections, and meet their talented makers! Catch a rare glimpse of the private life of dolls, and the people keeping them on trend.
Plus, after months of voting, we reveal the next Kawaii Leader!
Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!
Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!
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