Trends are born in Tokyo!

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Tokyo is looked to as the city where trends are born. What’s big in Japan for 2018? We’ve got
Bunta, Tokyo’s new ‘it boy,’ in the studio talking trends, after turning the runway out, at Milan Fashion Week. We also get an up-close look at a ribbon hairstyle that demands attention!
Plus, a sad farewell to Melody.

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
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Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
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