Kawaii International #83 Tokyo Sneaker Heads: What’s On The Street

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Spring is the time of change and there are big changes in the cards, for Kawaii International. Misha’s been pretty blue since Melody’s departure… Plot twist, we’ve invited Lolita fashion icon and YouTube sensation, Rin Rin Doll to come hang out for a while! Recently, sneakers have been popping up on high fashion runways around the world. In Tokyo, sneakers are a cornerstone in the start of Harajuku street style, and their importance has lasted the test of time. It’s no surprise that Tokyo sneaker heads take their collections very seriously. The ladies chat with a few of Tokyo’s most prominent sneaker heads who have kicks so rare that they’ll break the bank, and the Internet. Plus, don’t miss this edition of KawaiiIRL, where we get a peek into the life of our 5th kawaii leader, the technicolored Canadian YouTube star, Pixielocks.
And after watching the latest Kawaii Tutorial, you’ll never throw away another bottle cap!
Get into it!

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!

Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
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