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New York claims to be the center of the universe. New Yorkers also make such a claim. Now, we adore New York City but… Tokyo is the true center of the universe. We, literally, live in the future. Perhaps we’ll have to agree to disagree, on this one.
Once in awhile we, in Tokyo, forget that there are incredible cities, all over Japan. Each its own brand of cool, kawaii, and unique style. And you know what? It’s time we did some exploring! Join one of our new besties, Mr Yabatan, as he takes us on a tour of Osaka. Mr Yabatan meets the people of Osaka, in a way only he can, who march to beat of their own drum. No joke, there are sequins, neon leggings, and leopard printed grannies.
C’mon Osaka kawaii-style! Let’s get sickening!
Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!
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