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Age ain’t nothin’ but a number, or that’s how the saying goes. If you agree then this episode has your name written all over it. We’re firm believers that kawaii knows no limits, so why would age be a restriction? That’s what makes kawaii style so rad! Take all those rules and toss them out the window!
You’ll meet toddlers decked out in designer duds and a couple in their 60s, proving that twinning is winning. Never let a number stand in your way because a lot can happen, at any time, in your Kawaii life!
Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!
Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!
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