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Turning trash into treasure is not a new concept, here in Japan. Who needs a trash can, when you can make something brand new? There’s even a Japanese word, mottainai, describing the act of being wasteful! Misha and RinRin get crafty in the studio while Mr. Yabatan is on the road again and he ends up in the most interesting places! But, you gotta watch to find out everything!
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Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
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