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Zines, independently produced from cover to cover, have a long history in the West. During the 80s and 90s they were a go-to source for underground art and music, a little left of the mainstream. The rise of the Internet did these zines no favors.
Fast forward: it’s 2018 and iconic Japanese magazines are opting to focus on their online counterparts. You really think that’s going to keep the next generation of Tokyo’s creative youth culture down? Ha! Quite the opposite! Join us as for an exploration of the incredibly diverse and creative world of Tokyo zines!
Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!
Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!
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