Sneak Preview – Tokyo’s Urban Outdoors ~Kawaii, Chic & Cool~ : Kawaii International

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https://www3.nhk.or.jp/nhkworld/en/vod/kawaii-i/?cid=nwd-94-vod-w-kawaii

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So, you’re the outdoorsy type but you just can’t bail on Tokyo, the urban jungle we call home. As usual, we’ve got a secret. A good one. You can live the outdoor fantasy, in the heart of Tokyo! There is a share house designed specifically for those who want the best of both worlds. You’re not alone, fishing vests and rubber boots are being spotted all over Harajuku… after all, it is the birthplace of trends!

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!

Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
Be yourself, be Kawaii!

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