Sneak Preview – J-Beauty Makeup: Trends You Need to Know! : Kawaii International

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Have you ever seen someone who looks like they have a personal lighting department? They’re perfect, they’re beautiful, they look like Linda Evangelista, they look like a model. As it turns out, the ‘natural look’ isn’t so natural. Misha and RinRin are in the studio, exploring Japanese makeup trends that are almost unbelievable! Our BFF, Mister Yabatan, is back on the streets of Harajuku on a fact-finding mission! Plus, a professional makeup artist shares some pro-tricks, in a step-by-step tutorial, to achieve the popular ‘no-makeup glow’ that has taken Tokyo by storm!

Kawaii International is a direct link to Tokyo, the most fashion forward city in the world.
On the first and second Friday of every month a new episode is uploaded to our FREE video-on-demand site. Be sure to visit the NHK World YouTube channel for sneak previews and exclusive content!

Born in Japan, Kawaii began as a simple concept of being cute. Now, Kawaii has evolved into a mindset, philosophy, and lifestyle that has become a global phenomenon. Kawaii culture knows no boundaries. No matter your age, race, gender, orientation, or religion, Kawaii culture can be applied to your life.
From our headquarters in Shibuya, our mission is to share the latest trends in fashion and pop-culture celebrating the message of Kawaii culture.
Watch, learn, and create.
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